The Labour Party, on Monday 7 April, will launch its first party election broadcast (PEB) of the 2008 local elections. Following the PEB, for the first time ever, members of the public will be able to ask a head of government questions live online.

Gordon Brown MP, the Prime Minister and Leader of the Labour Party, will appear live on camera in a webcast hosted by Arabella Weir at labour.org.uk at 7.00pm.

Arabella will put texts sent in from members of the public to Gordon Brown. Anyone can send a message by texting GORDON to 60022 followed by their name and question. The English PEB which will go out on ITV1 at 18.25 and on BBC1 at 18.55.

Speaking ahead of the broadcast Gordon Brown said:

“I am excited that the web cast will give me the opportunity to listen to what people across the country are saying. I want to respond directly to the questions that people want answered.

“I’m proud of Labour’s achievements over the last eleven years, but not satisfied. We need to hear the people’s priorities so I can know where we must pick up the pace of change.“

The broadcast, which lasts two minutes and forty seconds, highlights what Labour has been doing to improve communities over the last eleven years and looks forward to the work that is to be undertaken by the government in the years to come.

Featuring members of the public from across England and using explanatory graphics the film demonstrates how much has changed for the better and how much more Labour promises to achieve in office, urging voters on May 1st to make their vote count by backing Labour locally.